Chicago – Italian fashion companies will participate in The Collective trade fair in Chicago, organized with the support of the Italian Trade Agency (ICE). The winter edition of the event will take place from January 31 to February 3 on the seventh floor of The Mart. The Collective is held twice a year, in February and August, and has become one of the most important trade fairs for men’s fashion in the U.S. The August 2025 edition attracted 1,800 retailers and 435 exhibitors, including 62 Italian companies. The event focuses on total look clothing and accessories for men and continues to be a key platform for connecting international buyers and brands.