Tokyo – The Italian Trade Agency (ICE), in collaboration with IIDEA – Italian Interactive Digital Entertainment Association, is organizing a collective Italian participation in the Tokyo Game Show 2026, to be held in Tokyo from September 17 to 21. The video game sector shows enormous potential in the current international context, both due to the growing global interest in gaming and the continuous, significant expansion of the market, including in comparison with other cultural and creative industries. Now in its 30th edition, the Tokyo Game Show has recorded steady growth. In 2025, it attracted 250,000 in-person visitors and tens of millions of online viewers who followed the many showcases organized by publishers, with nearly 800 exhibitors, including Japanese and international companies. The event represents the most important industry gathering in Asia and offers Italian companies an opportunity to meet investors, video game publishers, platform representatives, and potential production partners. (9colonne)