Addis Ababa – The ICE Agency, in collaboration with CNA (National Confederation of Crafts and Small and Medium Enterprises), is organising the second edition of the "Italian Smart Living" entrepreneurial mission, to be held in Addis Ababa, Ethiopia, from 6 to 8 July. The initiative targets Italian companies operating in the home living supply chain, spanning furniture, home accessories, building envelopes, marble and ceramic cladding, lighting, fabrics and finishes. The Ethiopian market is particularly dynamic and fast-evolving, driven by strong urbanisation and substantial investment in infrastructure and construction, underpinned by a clear national development policy. The ICE mission aims to strengthen Italy's position as a key partner in the country's sector development, in line with the Mattei Plan, while promoting a lasting presence of Italian businesses and fostering the creation of commercial partnerships and strategic alliances with local counterparts. (9Colonne)