Shanghai – The Italian Trade Agency (ICE) is organizing the Italian collective participation at Music China 2026, which will take place in Shanghai from October 28 to 31 at the Shanghai New International Expo Centre (SNIEC). Now in its 23rd edition, Music China is one of the world's leading trade fairs for musical instruments and the largest event of its kind in Asia. Jointly organized by Messe Frankfurt, the China Musical Instruments Association and Shanghai Intex Exhibition Co., Music China 2026 will feature an extensive program of educational seminars, industry forums and live music performances, providing valuable opportunities for networking and knowledge exchange among professionals from across the global music community. The previous edition brought together 1,700 exhibitors across 150,000 square meters of exhibition space and welcomed 114,283 visitors from 121 countries. The Italian Pavilion, organized by the Italian Trade Agency and covering a total exhibition area of 402 square meters, hosted 36 Italian exhibitors. (9colonne)