Ontario – On September 13th, the Italian Trade Agency (ICE), in partnership with FederUnacoma, will launch a mobile roadshow showcasing Italian agricultural machinery across Ontario and British Columbia, running through September 17th.

Part of a broader promotional push for Italy’s agricultural mechanization sector, the tour will travel through key North American farming hubs, including Woodstock (Ontario), as well as Kelowna and the Okanagan region (British Columbia). The itinerary features site visits to fruit and vegetable farms, vineyards, and orchards, along with participation in events tied to the Canada’s Outdoor Farm Show in Woodstock. For many Italian companies - particularly in mechanics, agro-industry, automation, environmental tech, and food processing - Canada serves as a high-value market and a vital launchpad for industrial and commercial partnerships.