Tokyo - As Asia solidifies its position as a global consumption powerhouse, Japan’s fashion market is undergoing a profound transformation. Moving beyond traditional pricing models, today’s Japanese consumers increasingly prioritize authentic value, cultural identity, and meaningful experiences.
To unpack these shifting dynamics, the Italian Chamber of Commerce in Japan is hosting an exclusive seminar titled "Fashion Forward – Value, Identity and Sustainability in Japan’s New Fashion Market." Set for October 20 at 6:30 PM at the Chamber’s Tokyo event hall, the session will address how global brands must balance international identity with deep local relevance.
The event features two industry experts offering complementary perspectives: Simone Ugolini, a senior executive with extensive leadership experience across luxury and contemporary fashion brands in Japan, and Koyu Asanuma, a fashion and design researcher specializing in trend forecasting and consumer behavior. Together, they will provide actionable insights into both the strategic business hurdles and the cultural shifts defining the future of fashion.