Paris – After a summer season that ended with sales up 22% on the previous year, BOB – Beyond Ordinary Beverage, Bobble Bobble’s ready-to-drink Made-in-Italy bubble tea, is preparing to return to SIAL Paris, one of the world’s leading international events for the food and beverage industry. From 17 to 21 October, the trade fair at Paris Nord Villepinte will bring together the entire international food supply chain, with more than 8,000 exhibitors expected and 295,000 professionals from 205 countries. BOB will be taking part for the second time, exhibiting in the Beverage Hall and showcasing in Paris the latest developments of a product created in Italy and now distributed across an increasingly international market. Its participation in SIAL comes at a time of strong growth for the brand. Recent developments include its entry into Switzerland, where it is now available in 790 Migros stores. “We are arriving in Paris after a very successful summer season, with our international presence continuing to expand,” said Nicolò Ossino and Simone Simonelli, co-founders of Bobble Bobble. “This year we will also be presenting some important new developments, from new packaging to lower-sugar recipes, representing another step forward in the growth and innovation of our product.” (9colonne)