Johannesburg - Mermaid Magic, the brand-new Italian animated series created and produced by Iginio Straffi, has debuted at the top of the kids' TV series category. Launched on Netflix on August 22, it has captivated both adults and children around the world, becoming the most-watched show in over 50 countries, including the United Kingdom, France, Germany, the United States, Canada, Australia, New Zealand, Mexico, Brazil, as well as Singapore, South Africa, and Turkey. A global success that is distinctly Italian. *Mermaid Magic* tackles current issues such as environmental protection and ocean conservation while maintaining its magical essence. Set in an underwater universe, the series follows the adventures of the fearless Princess Merlinda and her warrior mermaid friends Sasha and Nerissa as they battle the evil pirate Barbarossa. “For three years, we have dedicated ourselves to a project where Rainbow has showcased the utmost professionalism of its creatives. This was also made possible by a significant financial investment that allowed us to achieve the high quality we aimed for in this truly rich series. We are now pleased to see our international credibility confirmed, which has only grown stronger over the years,” commented Iginio Straffi, founder and president of Rainbow. “I have always believed in and invested in Italian creativity in animation production. *Mermaid Magic* confirms that the Italian approach to animation can compete with the best in the world.” (9Colonne)