(Sept. 6) - The Group Fashion Box continues its expansion into new markets opening a Replay flagship store in Japan as part of its retail expansion strategy, as reported by Fashion United. The Italian denim and casualwear brand has been looking to grow its Japanese business, marked by the opening of its new flagship store at the Daikanyama T-Site, a new high-end shopping destination based in the heart of Tokyo’s Shibuya fashion. Replay's store concept, which was also developed for the Stockholm, London and Beijing stores, shows a sophisticated retail design using natural materials. The 465sqm store offers a selection from Replay, We Are Replay and the Red Seal brands as well as Replay footwear and accessories. “By opening the Daikanyama flagship store,” commented Matteo Sinigaglia, CEO of Fashion Box, “we renew our tribute to industrial design and nature and present our products within an extraordinary setting that highlights the great degree of craftsmanship taking place here.” (red)

ABOUT FASHION BOX
Established in 1981, Fashion Box S.p.A. is now one of the leading international companies in the denim sector. The Italian Group which is based in Asolo (Treviso) creates, promotes and distributes men’s, women’s and children’s casual wear, accessories and footwear. It trades under the brands Replay, Relay&Sons, We Are Replay, Red Seal and White Seal. The company’s mission has always been to excel in its innovative style, characteristic Italian design and superior quality of its products. The skill and expertise gained in the production of denim, in particular, is a special, unique asset to the Group. Expansion into new markets and increasing control of the distribution network are key strategic objectives for Fashion, that operates in all European markets and in the Middle East, Asia America and Africa in over 50 countries. The wholesale distribution network has 5,000 sales outlets with 220 retail stores. 2009 total annual sales amount to 272 million euros and exports account for 85% of the turnover.