(Sept. 24) - Over six months to the Micam Shanghai but feverish preparations are under way for the only international trade fair reserved to world market leaders in the footwear and leather goods segment. ANCI Servizi, Fiera Milano and Hannover Milano Fairs Shanghai are among the organizers of the first and only footwear event for Micam in China. With this event in Shangai, to be held from 9 to 11 April 2013, it will be launched the first satellite trade fair of Micam ShoEvent, the most important international footwear products showcase in the world, which will present the 2013-14 autumn winter collections to the Chinese market. The Fair will be hosted inside the Shangai Exhibition Center, the city’s most prestigious trade fair venue, situated in its historical heart, close to the main international hotels. Shanghai will be the perfect scenario for such a Fair. In fact it is the leading metropolitan area of the Asian continent, the economic and financial centre of China, a cosmopolitan city that anticipates and dictates the timing and trends for the Chinese fashion industry. (Peg)

THE CHINESE FOOTWEAR MARKET
The main luxury brands have been present for some years in China within the new shopping centers and large hotels. New shopping centers are opening in all the main cities, testimony of the extremely rapid market evolution, particularly in the metropolitan cities, also favouring high quality products other than griffes, aimed at the middle class (more than 300 million people). New opportunities for companies who wish to invest in the market through commercial activities, a network of stores or a partnership. The Micam Shanghai has been created as a business platform for international medium and high level companies that target the Chinese market.