Novi Sad – The Italian Trade Agency (ICE) is bringing Italian companies to Serbia. As part of its promotional activities in the agricultural mechanization sector, and in collaboration with FederUnacoma, ICE is organizing a collective Italian participation in the 92nd edition of the Novi Sad International Agricultural Fair — a key event for the entire Balkan region — taking place from May 17 to 22. This year, Italy will participate as the fair’s strategic partner. The collective presence will be the centerpiece of a broader initiative promoting Italian agricultural technologies, which will also include seminars and informative workshops. The collective participation will be supported by communication campaigns in local media and a targeted incoming program involving around 50 specialized industry operators from across the Balkans, who will meet with the Italian exhibitors.