Saint-Tropez – Massimo Dutti has opened an exclusive pop-up boutique in the glamorous setting of Saint-Tropez, at 63–65 Rue Général Allard. The 212-square-meter retail space offers a curated selection of the brand’s latest men’s and women’s collections for Spring/Summer 2025, reflecting the understated elegance of the French Riviera.
Open from June 27 through October 31, the boutique captures the timeless charm of Saint-Tropez while embracing contemporary sophistication. Lightweight knitwear, soft tailoring, and neutral-toned linen pieces define a relaxed yet refined style, ideal for sun-drenched coastal living.
The launch also marks a new chapter in Massimo Dutti’s Art in Progress initiative, which promotes contemporary artists from around the world. This edition features an installation by ELIURPI, the creative duo of Elisabet Urpí and Nacho Umpiérrez, based in Barcelona. Known for blurring the boundaries between fashion, sculpture, and installation, their multidisciplinary work has been showcased at venues including the Dhub Museum in Barcelona, 5VIE in Milan, Design Miami, Art U Ready in Madrid, and the Cheongju Biennale in South Korea.