Grenoble - For the first time, the Italian Trade Agency (ICE), in partnership with Assosport, is organizing an official Italian national pavilion at Sport Achat, France’s premier B2B trade fair dedicated to winter sports, mountain gear, and outdoor equipment. Held at Alpexpo in Grenoble, the event serves as a major business hub exclusively for industry professionals. The 2026 edition, which ran from January 26 to 28, drew 200 exhibitors and 2,000 professional attendees, reaffirming Sport Achat’s position as France’s flagship trade show for the sector.