Miami – The Italian Trade Agency (ICE) is organising a collective participation of Italian companies at Cosmoprof North America Miami, scheduled to take place from January 27 to 29 at the Miami Beach Convention Center. The initiative is promoted in cooperation with Cosmetica Italia, the national association of cosmetic companies.
The event represents a key opportunity for Italian firms, as the United States continues to lead global consumption in the beauty and personal care sector. Growth is currently driven by fragrances and haircare, while makeup and skincare show more stable performance.
Fragrances recorded a 6 per cent increase, reaching 3.9 billion dollars, with a strong surge in the mass market segment (+17 per cent), particularly in women’s perfumes. In the makeup sector, lip products remain the main growth engine thanks to hybrid formulas, alongside mascaras and lip pencils.