Tokyo – As part of its initiatives to support the internationalisation of Italian companies, PromoFirenze is organising a webinar in collaboration with the Italian Chamber of Commerce in Japan, focusing on the positioning of extra virgin olive oil in the Japanese market.
The event is aimed at companies seeking a deeper understanding of a market where demand for high-quality, traceable products with strong cultural and nutritional value is steadily growing. In this context, Italian extra virgin olive oil continues to be a benchmark for Japanese consumers, who are increasingly attentive to health, origin and authenticity.
The webinar will provide practical guidance on distribution channels, market access and the management of commercial relationships with local partners. Interested companies can register through the PromoFirenze website by 2 February.