Toronto – Two days of in-depth exploration, tastings and discussions with professionals from Canada's wine industry. The third Canadian mission organized by the Chianti Wine Consortium, featuring a series of institutional masterclasses, concluded on a positive note after events held in Toronto on August 31 and Montréal on September 1. “The response we received at these two events confirms how important it is to continue investing in knowledge about Chianti and in training the professionals who present it to consumers every day,” said Giovanni Busi, president of the Chianti Wine Consortium. “Canada is an attentive and knowledgeable market, where there is still plenty of room to deepen understanding of our appellation. The masterclass allows us to go beyond a simple tasting and explain what lies behind each wine: its territories, altitudes, soils, grape varieties and the different expressions of Sangiovese. It is through this narrative that we can strengthen Chianti's value and its position on international markets.” In Toronto, at Aria Ristorante, the masterclass Chianti: The Geometry of Terroir. Mapping the Diversity, Sub-zones, and Soul of Tuscany's Most Iconic Appellation, led by Megha Jandhyala, took participants on a journey through five Chianti DOCG wines selected to showcase the diversity of the appellation and its subzones. Co-hosted by the Consulate General of Italy in Toronto, the event focused on Chianti's production geography and the relationship between terroir and the characteristics of the wine. The following day, the program moved to Montréal, to the Institut de tourisme et d'hôtellerie du Québec, where Master of Wine Jacky Blisson led La Renaissance du Chianti: l'évolution d'un classique contemporain. Altitude, fraîcheur et expression moderne du Sangiovese et de ses cépages apparentés. The session explored the evolution of the appellation and Sangiovese's ability to produce contemporary interpretations while retaining Chianti's distinctive identity across different territories and growing conditions. The tasting featured wines representative of the appellation, its terroir and its various subzones. The Fondation Magnani-Montaruli was a partner of the initiative. “The two masterclasses confirmed the value of education as a tool for promoting our wines on international markets,” Busi said. “It is an approach that the Consortium has been developing in Canada since 2024 and that will continue, with the aim of building increasingly in-depth knowledge of the appellation among industry professionals while strengthening direct dialogue with key markets.” (9colonne)