In October, Maserati Americas brought the Trident’s three newest models to Southern California for its North American Media Drive. The event offered 34 automotive and lifestyle journalists, influencers, and content creators from the United States, Canada, and Latin America their first opportunity to get behind the wheel of the new Grecale, GranTurismo, and GranCabrio on North American roads.
Following their dynamic debut at the International Driving Experience in Trieste, Italy, last July, this exclusive drive featured a breathtaking route. Starting from the urban streets and main arteries of Santa Monica, the course wound along the iconic Pacific Coast Highway and up through the canyons overlooking Malibu.
"The Americas are a priority market for Maserati, and the new Grecale, GranTurismo, and GranCabrio play a central role in our regional growth plans," stated Andrea Soriani, CEO of Maserati Americas. "While our private previews in New York, Miami, and Los Angeles allowed guests to appreciate their design, this driving experience in California truly brought their distinct characters to life. Navigating some of Southern California's most spectacular routes, our guests experienced the latest additions to our lineup firsthand and engaged directly with our designers and engineers from Italy, diving into the elements that make every Maserati model utterly unique."